organizations are constantly defined each time a consumer interacts with them or their product. that's why we promote our internal system of branding called concentric branding. this process considers the relationships that organizations and customers both form with each other.
we always start by generating a strategic foundation that gets to the core concept of what a brand means. then we start transfering the brand strategy to pen and paper, constantly working outwards. we validate the design direction each step of the way with market research and anthropology, the utilization of consumer culture through social science. when we are done, glyph introduces organizations to a cohesive visual identity that covers logo, typography, colors, websites, packaging, social media, collateral + print mediums, and marketing campaigns.