organizations are constantly defined each time a consumer interacts with them or a product. that's why we promote our own internal system of branding called concentric branding. this process considers the expectations that organizations and customers both form about each other. we always start by generating a strategic foundation that gets to the core concept of what a brand means. always utilizing that core strategy, we build everything from social and online experiences, printed materials, and mobile interactions around that imagery, so every interaction with a brand tells the same story. a brand with a strong foundation can stand strong to the changing future.
when starting to work with a new organization, we launch our exploration and discovery series to learn about you, what you hope to achieve, and how each project will be viewed from a consumer and market experiences. then we start transfering ideas to pen and paper, constatly working outwards from our strategic foundation. we validate the design direction each step of the way with market research and anthropology, the utilization of consumer culture through social science. when we are done, glyph introduces organizations to a cohesive visual identity that covers logo, typography, colors, websites, packaging, social media, collateral + print mediums, and marketing campaigns.