strategize for design, design for growth

your brand is a carefully balanced idea of who you are as a company, and what a customer experiences. glyph helps organizations and consumers meet in the middle. from understanding our clients, and researching potential customer groups, across traditional media and web presence, packaging and typography, we work with organizations to deliver a consistent strategy as a design foundation. that's our secret recipe.

brand strategy

our discovery series helps us learn you and where your brand is going. we work closely to research and outline a structured direction so your brand is always building relationships for you.
> our brand strategy services

__brand ideation
__market research
__consumer personas
__customer strategy

__product naming
__exposure + awareness
__content direction
__experience strategy

brand identity

this is the personality your customers get to interact with. glyph develops a powerful visual identity that expresses brand standards, values, and goals into a complete story.
> our brand identity services

__brand behavior
__logo design
__visual identity
__custom type design

__printed media
__digital assets
__ui/ux mapping

brand marketing

now your brand needs a great voice. glyph sets your brand-centric marketing campaigns to consistently meet customer expectations across all the different engagement points. same story across all channels.
> our brand marketing services

__marketing campaigns
__competitive strategy
__online/social marketing

__website development
__video production


concentric branding

organizations are constantly defined each time a consumer interacts with them or a product. that's why we promote our own internal system of branding called concentric branding. this process considers the expectations that organizations and customers both form about each other. we always start by generating a strategic foundation that gets to the core concept of what a brand means. always utilizing that core strategy, we build everything from social and online experiences, printed materials, and mobile interactions around that imagery, so every interaction with a brand tells the same story. a brand with a strong foundation can stand strong to the changing future.

when starting to work with a new organization, we launch our exploration and discovery series to learn about you, what you hope to achieve, and how each project will be viewed from a consumer and market experiences. then we start transfering ideas to pen and paper, constatly working outwards from our strategic foundation. we validate the design direction each step of the way with market research and anthropology, the utilization of consumer culture through social science. when we are done, glyph introduces organizations to a cohesive visual identity that covers logo, typography, colors, websites, packaging, social media, collateral + print mediums, and marketing campaigns.

want to learn more about glyph?
view our work or contact us.